A Thorough Comparison Between Independent Cascade and Susceptible-Infected-Recovered Models

TL;DR

This paper compares the independent cascade and SIR models for social network cascades, revealing that IC generally produces larger influence spreads and proposing influence maximization algorithms tailored for the SIR model.

Contribution

It provides a thorough theoretical comparison between IC and SIR models, showing IC's stronger influence spread and developing influence maximization algorithms for SIR.

Findings

IC model has a stronger influence spread than SIR.

The influence maximization strategies differ significantly between models.

Proposed algorithms have theoretical guarantees and perform well in experiments.

Abstract

We study cascades in social networks with the independent cascade (IC) model and the Susceptible-Infected-recovered (SIR) model. The well-studied IC model fails to capture the feature of node recovery, and the SIR model is a variant of the IC model with the node recovery feature. In the SIR model, by computing the probability that a node successfully infects another before its recovery and viewing this probability as the corresponding IC parameter, the SIR model becomes an "out-going-edge-correlated" version of the IC model: the events of the infections along different out-going edges of a node become dependent in the SIR model, whereas these events are independent in the IC model. In this paper, we thoroughly compare the two models and examine the effect of this extra dependency in the SIR model. By a carefully designed coupling argument, we show that the seeds in the IC model have a stronger influence spread than their counterparts in the SIR model, and sometimes it can be significantly stronger. Specifically, we prove that, given the same network, the same seed sets, and the parameters of the two models being set based on the above-mentioned equivalence, the expected number of infected nodes at the end of the cascade for the IC model is weakly larger than that for the SIR model, and there are instances where this dominance is significant. We also study the influence maximization problem with the SIR model. We show that the above-mentioned difference in the two models yields different seed-selection strategies, which motivates the design of influence maximization algorithms specifically for the SIR model. We design efficient approximation algorithms with theoretical guarantees by adapting the reverse-reachable-set-based algorithms, commonly used for the IC model, to the SIR model. Finally, we conduct experimental studies over real-world datasets.