Visual Storytelling: A Methodological Approach to Designing and Implementing a Visualisation Poster

TL;DR

This paper presents a methodological approach for designing effective visualisation posters, emphasizing clarity, focus, and the use of the Five Design-Sheet method through case studies.

Contribution

It introduces a structured workflow for visualisation poster design, highlighting three key aspects and demonstrating the use of the Five Design-Sheet method in practical case studies.

Findings

Clear focus and hero visualisation improve poster effectiveness

Using the Five Design-Sheet method facilitates structured planning

Case studies validate the proposed workflow

Abstract

We present a design study of developing a visualisation poster. Posters can be difficult to create, and the story on a poster is not always clear. Using a case-study approach we propose three important aspects: the poster should have a clear focus (especially a hero visualisation), envisioning its use helps to drive the important aspects, and third the essence (its fundamental concept and guiding idea) must be clear. We will use case studies that have focused on the use of the Five Design-Sheet method (FdS) as a way to sketch and plan a visualisation, before successfully implementing and creating the visual poster. The case studies serve as a practical illustration of the workflow, offering a means to explain the three key processes involved: (1) comprehending the data, (2) employing a design study with the FdS (Five Design-Sheet), (3) crafting, evaluating and refining the visualisation.