Infinite Scrolling, Finite Satisfaction: Exploring User Behavior and Satisfaction on Social Media in Bangladesh

TL;DR

This study investigates how infinite scrolling on social media impacts user behavior and satisfaction in Bangladesh, revealing psychological effects across different demographics and life stages through extensive surveys.

Contribution

It provides a comprehensive analysis of infinite scrolling's psychological impact and demographic variations, offering new insights into user satisfaction and well-being.

Findings

Infinite scrolling influences emotional well-being variably across age groups.

Exposure to unfavorable news affects user satisfaction and mental health.

Demographic factors significantly modulate scrolling behavior and its psychological effects.

Abstract

Social media platforms continue to change our digital relationships nowadays. Therefore, recognizing the complex consequences of infinite scrolling is essential. This paper explores two distinct angles of social media engagement: mindless scrolling and mindful scrolling. This extensive study dives into numerous aspects of social media user behavior and satisfaction via the perspective of multiple surveys. We investigate the psychological exploit of infinite scrolling design to keep users engaged, illuminating its effect on users' emotional well-being. Furthermore, we explore its diverse effects on various groups, such as teenagers, professional people, and pregnant women, to better understand how digital activity differs throughout life phases. Furthermore, our study reveals the psychological consequences of being exposed to unfavorable news material. In the context of nutritional objectives, we examine the problems users confront as well as the significance of scrolling in dietary achievement. By taking into account the demographic effect, we can determine how factors like age, gender, and socioeconomic position affect user behavior. This study presents a comprehensive knowledge of the complicated connection of infinite scrolling with user satisfaction and psychological well-being through a variety of surveys, opening the door for well-informed conversations on online engagement.