She Works, He Works: A Curious Exploration of Gender Bias in AI-Generated Imagery

TL;DR

This paper investigates gender bias in AI-generated images of construction workers, revealing that AI models tend to sexualize women and depict men as more authoritative, reflecting societal stereotypes and biases.

Contribution

It provides a critical analysis of gender bias in AI imagery using visual culture theories, highlighting ethical concerns and societal implications.

Findings

AI models sexualize female figures in construction imagery

Male figures are portrayed as more authoritative and competent

AI reflects and potentially perpetuates societal gender biases

Abstract

This paper examines gender bias in AI-generated imagery of construction workers, highlighting discrepancies in the portrayal of male and female figures. Grounded in Griselda Pollock's theories on visual culture and gender, the analysis reveals that AI models tend to sexualize female figures while portraying male figures as more authoritative and competent. These findings underscore AI's potential to mirror and perpetuate societal biases, emphasizing the need for critical engagement with AI-generated content. The project contributes to discussions on the ethical implications of AI in creative practices and its broader impact on cultural perceptions of gender.