The Human-GenAI Value Loop in Human-Centered Innovation: Beyond the Magical Narrative
Camille Grange (1), Theophile Demazure (1), Mickael Ringeval (1), Simon Bourdeau (2), Cedric Martineau (3) ((1) HEC Montreal, (2) UQAM, (3) Clarta Conseil)

TL;DR
This paper examines how GenAI can be integrated into human-centered innovation processes, identifying challenges and proposing practical strategies to enhance collaboration and value creation in organizational settings.
Contribution
It provides empirical insights from three real-world projects on integrating GenAI into structured innovation methods and offers four actionable recommendations for organizations.
Findings
GenAI can support structured innovation processes effectively.
Trust and data curation are critical for successful GenAI integration.
A collaborative intelligence value loop enhances innovation outcomes.
Abstract
Organizations across various industries are still exploring the potential of Generative Artificial Intelligence (GenAI) to enhance knowledge work. While innovation is often viewed as a product of individual creativity, it more commonly unfolds through a highly structured, collaborative process where creativity intertwines with knowledge work. However, the extent and effectiveness of GenAI in supporting this process remain open questions. Our study investigates this issue using a collaborative practice research approach focused on three GenAI-enabled innovation projects conducted over a year within three different organizations. We explored how, why, and when GenAI could be integrated into design sprints, a highly structured, collaborative, and human-centered innovation method. Our research identified challenges and opportunities in synchronizing AI capabilities with human intelligence…
Peer Reviews
No public reviews on file for this paper yet. If you reviewed it on a platform where reviews are public (OpenReview, ICLR, NeurIPS, ICML), you can paste yours below so the community can read it here.
Videos
No videos yet. Explain this paper in a talk, walkthrough, or lecture? Add one.
