Bridging Climate Awareness and Sustainable Entrepreneurship: A Conceptual Framework Based on the Theory of Planned Behavior

TL;DR

This paper develops a theoretical framework using the Theory of Planned Behavior to understand how climate change campaigns influence the intention to start sustainable businesses, bridging climate awareness and entrepreneurial actions.

Contribution

It introduces an interdisciplinary conceptual model linking climate awareness, sustainable values, and entrepreneurial intentions, providing a foundation for future empirical research.

Findings

Proposes a new theoretical framework based on TPB

Bridges gap between climate campaigns and entrepreneurial intentions

Lays groundwork for empirical validation and interventions

Abstract

Many studies have examined the connection between the intention to start a business and environmental values. However, there still needs to be more knowledge in the extant literature about how climate change campaigns influence sustainable entrepreneurial intention. This study uses the Theory of Planned Behavior (TPB) to develop a theoretical framework to explain how climate change campaigns affect the intention to start a sustainable business. This interdisciplinary conceptual research model bridges the gap between climate awareness, sustainable values, and entrepreneurial intentions, offering a robust framework for understanding and fostering sustainable entrepreneurial behaviors. Our study lays the groundwork for future empirical studies and real-world interventions to advance sustainability through entrepreneurship.