Influencer: Empowering Everyday Users in Creating Promotional Posts via AI-infused Exploration and Customization

TL;DR

Influencer is an AI-powered interactive tool that helps novice users quickly create high-quality promotional social media posts by providing idea generation, context-aware content exploration, and flexible design customization.

Contribution

The paper introduces a novel AI-infused platform with a multi-dimensional recommendation framework and holistic design system tailored for novice users to craft promotional posts efficiently.

Findings

Effective idea generation for users with minimal design experience.

Enhanced diversity and creativity in promotional posts.

Positive user feedback on ease of use and usefulness.

Abstract

Creating promotional posts on social platforms enables everyday users to disseminate their creative outcomes, engage in community exchanges, or generate additional income from micro-businesses. However, creating eye-catching posts combining both original, appealing images and articulate, effective captions can be rather challenging and time-consuming for everyday users who are mostly design novices. We propose Influen, an interactive tool to assist novice creators in crafting high-quality promotional post designs, achieving quick design ideation and unencumbered content creation through AI. Within Influencer, we contribute a multi-dimensional recommendation framework that allows users to intuitively generate new ideas through example-based image and caption recommendation. Further, Influencer implements a holistic promotional post design system that supports context-aware image and caption exploration considering brand messages and user-specified design constraints, flexible fusion of various images and captions, and a mind-map-like layout for thinking tracking and post-recording. We evaluated Influencer with 12 design enthusiasts through an in-lab user study by comparing it to a baseline combining Google Search + Figma. Quantitative and qualitative results demonstrate that \sysname{} is effective in assisting design novices to generate ideas as well as creative and diverse promotional posts with user-friendly interaction.