Multi-Platform Framing Analysis: A Case Study of Kristiansand Quran Burning

TL;DR

This study conducts a multi-platform framing analysis of the 2019 Kristiansand Quran burning incident across Twitter, YouTube, and traditional media, revealing differences in emphasis and community dynamics in media coverage.

Contribution

It introduces a comprehensive multi-platform approach to framing analysis, integrating network connections and contrasting media and social media discourses.

Findings

Online news emphasizes legality of the incident.

Social media focuses on moral aspects.

YouTube comments contain prevalent hate speech.

Abstract

The framing of events in various media and discourse spaces is crucial in the era of misinformation and polarization. Many studies, however, are limited to specific media or networks, disregarding the importance of cross-platform diffusion. This study overcomes that limitation by conducting a multi-platform framing analysis on Twitter, YouTube, and traditional media analyzing the 2019 Koran burning in Kristiansand, Norway. It examines media and policy frames and uncovers network connections through shared URLs. The findings show that online news emphasizes the incident's legality, while social media focuses on its morality, with harsh hate speech prevalent in YouTube comments. Additionally, YouTube is identified as the most self-contained community, whereas Twitter is the most open to external inputs.