Exploring the Potentials and Challenges of Deep Generative Models in Product Design Conception
Phillip Mueller, Lars Mikelsons

TL;DR
This paper analyzes various deep generative models to understand their potential and challenges in automating and enhancing early-stage product design conception, aiming to guide practitioners in selecting suitable methods.
Contribution
It systematically evaluates DGM families, identifying strengths and weaknesses to facilitate their effective integration into product design processes.
Findings
Assessment of DGM strengths and weaknesses
Guidelines for selecting appropriate DGM methods
Identification of challenges and potential solutions
Abstract
The synthesis of product design concepts stands at the crux of early-phase development processes for technical products, traditionally posing an intricate interdisciplinary challenge. The application of deep learning methods, particularly Deep Generative Models (DGMs), holds the promise of automating and streamlining manual iterations and therefore introducing heightened levels of innovation and efficiency. However, DGMs have yet to be widely adopted into the synthesis of product design concepts. This paper aims to explore the reasons behind this limited application and derive the requirements for successful integration of these technologies. We systematically analyze DGM-families (VAE, GAN, Diffusion, Transformer, Radiance Field), assessing their strengths, weaknesses, and general applicability for product design conception. Our objective is to provide insights that simplify the…
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Taxonomy
TopicsDesign Education and Practice · Manufacturing Process and Optimization · Semantic Web and Ontologies
MethodsAttention Is All You Need · Residual Connection · Byte Pair Encoding · Layer Normalization · Label Smoothing · Linear Layer · Diffusion · Adam · Dropout · Multi-Head Attention
