Data After Death: Australian User Preferences and Future Solutions to Protect Posthumous User Data

TL;DR

This study explores Australian users' preferences for managing digital data after death, revealing a desire for control and trust in third-party solutions over current platform policies, to better preserve digital legacies.

Contribution

It provides empirical insights into Australian preferences for posthumous data management and highlights the need for developing third-party solutions that align with user trust and control.

Findings

Most Australians prefer control over posthumous data management.

Trust in social media platforms for data management is low.

There is a demand for third-party solutions to handle digital legacies.

Abstract

The digital footprints of today's internet-active individuals are a testament to their lives, and have the potential to become digital legacies once they pass on. Future descendants of those alive today will greatly appreciate the unprecedented insight into the lives of their long since deceased ancestors, but this can only occur if today we have a process for data preservation and handover after death. Many prominent online platforms offer nebulous or altogether absent policies regarding posthumous data handling, and despite recent advances it is currently unclear who the average Australian would like their data to be managed after their death (i.e., social media platforms, a trusted individual, or another digital executor). While at present the management of deceased accounts is largely performed by the platform (e.g., Facebook), it is conceivable that many Australians may not trust such platforms to do so with integrity. This study aims to further the academic conversation around posthumous data by delving deeper into the preferences of the Australian Public regarding the management of their data after death, ultimately to inform future development of research programs and industry solutions. A survey of 1020 Australians revealed that most desired a level of control over how their data is managed after death. Australians currently prefer to entrust the management of their data to a trusted close individual or third party software that they can administrate themselves. As expected, social media companies ranked low regarding both trust and convenience to manage data after death. Future research focus should be to conceptualise and develop a third-party solution that enables these preferences to be realised. Such a solution could interface with the major online vendors (social media, cloud hosting etc.) to action the deceased's will.