Sampled Datasets Risk Substantial Bias in the Identification of Political Polarization on Social Media

TL;DR

This study examines how sampling methods and data restrictions impact the accuracy of measuring political polarization on social media, revealing significant biases in small or poorly selected samples.

Contribution

It demonstrates that small or keyword-poor samples can lead to substantial bias in polarization measurement, emphasizing the need for careful sampling in social media research.

Findings

Large samples can be representative of overall polarization

Small samples often fail to reflect true polarization

Keyword selection critically affects sample bias

Abstract

Following recent policy changes by X (Twitter) and other social media platforms, user interaction data has become increasingly difficult to access. These restrictions are impeding robust research pertaining to social and political phenomena online, which is critical due to the profound impact social media platforms may have on our societies. Here, we investigate the reliability of polarization measures obtained from different samples of social media data by studying the structural polarization of the Polish political debate on Twitter over a 24-hour period. First, we show that the political discussion on Twitter is only a small subset of the wider Twitter discussion. Second, we find that large samples can be representative of the whole political discussion on a platform, but small samples consistently fail to accurately reflect the true structure of polarization online. Finally, we demonstrate that keyword-based samples can be representative if keywords are selected with great care, but that poorly selected keywords can result in substantial political bias in the sampled data. Our findings demonstrate that it is not possible to measure polarization in a reliable way with small, sampled datasets, highlighting why the current lack of research data is so problematic, and providing insight into the practical implementation of the European Union's Digital Service Act which aims to improve researchers' access to social media data.