Empirical Evaluation of Integrated Trust Mechanism to Improve Trust in E-commerce Services

TL;DR

This paper empirically evaluates an integrated trust mechanism combining policy and reputation-based approaches to enhance trust in e-commerce services, demonstrating improved trust management through controlled experiments.

Contribution

It introduces an integrated trust model for e-commerce, validated through laboratory experiments, combining policy and reputation mechanisms to improve trust effectiveness.

Findings

Integrated trust mechanism outperforms traditional methods

Experiment confirms improved trust levels in e-commerce

Validation through controlled laboratory environment

Abstract

There are mostly two approaches to tackle trust management worldwide Strong and crisp and Soft and Social. We analyze the impact of integrated trust mechanism in three different e-commerce services. The trust aspect is a dormant element between potential users and being developed expert or internet systems. We support our integration by preside over an experiment in controlled laboratory environment. The model selected for the experiment is a composite of policy and reputation based trust mechanisms and widely acknowledged in e-commerce industry. The integration between policy and trust mechanism was accomplished through mapping process, weakness of one brought to a close with the strength of other. Furthermore, experiment has been supervised to validate the effectiveness of implementation by segregating both integrated and traditional trust mechanisms in learning system