More Insight from Being More Focused: Analysis of Clustered Market Apps
Maleknaz Nayebi, Homayoon Farrahi, Ada Lee, Henry Cho, Guenther Ruhe

TL;DR
This study demonstrates that clustering mobile apps into homogeneous groups enhances analytical insights, showing that focused samples yield more meaningful correlations than broad, heterogeneous datasets.
Contribution
The paper introduces a clustering-based approach to analyze mobile apps, revealing that homogeneous clusters provide deeper insights than analyzing all apps collectively.
Findings
Clustering apps improves insight compared to whole dataset analysis.
Topic-based similarity does not significantly enhance clustering results.
Homogeneous app clusters lead to more meaningful attribute correlations.
Abstract
The increasing attraction of mobile apps has inspired researchers to analyze apps from different perspectives. As with any software product, apps have different attributes such as size, content maturity, rating, category, or number of downloads. Current research studies mostly consider sampling across all apps. This often results in comparisons of apps being quite different in nature and category (games compared with weather and calendar apps), also being different in size and complexity. Similar to proprietary software and web-based services, more specific results can be expected from looking at more homogeneous samples as they can be received as a result of applying clustering. In this paper, we target homogeneous samples of apps to increase the degree of insight gained from analytics. As a proof-of-concept, we applied the clustering technique DBSCAN and subsequent correlation…
Peer Reviews
No public reviews on file for this paper yet. If you reviewed it on a platform where reviews are public (OpenReview, ICLR, NeurIPS, ICML), you can paste yours below so the community can read it here.
Videos
No videos yet. Explain this paper in a talk, walkthrough, or lecture? Add one.
Taxonomy
TopicsDigital Marketing and Social Media · Digital Platforms and Economics · Technology Adoption and User Behaviour
