Beyond Item Dissimilarities: Diversifying by Intent in Recommender Systems

TL;DR

This paper introduces an intent-based diversification framework for recommender systems that enhances long-term user experience by dynamically representing multiple user intents, moving beyond traditional item similarity measures.

Contribution

It proposes a novel probabilistic intent-driven approach that sequentially updates user intent beliefs to diversify recommendations effectively.

Findings

Increases Daily Active Users (DAU) on YouTube.

Improves overall user enjoyment and engagement.

Validates effectiveness through live experiments.

Abstract

It has become increasingly clear that recommender systems that overly focus on short-term engagement prevents users from exploring diverse interests, ultimately hurting long-term user experience. To tackle this challenge, numerous diversification algorithms have been proposed. These algorithms typically rely on measures of item similarity, aiming to maximize the dissimilarity across items in the final set of recommendations. However, in this work, we demonstrate the benefits of going beyond item-level similarities by utilizing higher-level user understanding--specifically, user intents that persist across multiple interactions--in diversification. Our approach is motivated by the observation that user behaviors on online platforms are largely driven by their underlying intents. Therefore, recommendations should ensure that diverse user intents are accurately represented. While intent has primarily been studied in the context of search, it is less clear how to incorporate real-time dynamic intent predictions into recommender systems. To address this gap, we develop a probabilistic intent-based whole-page diversification framework for the final stage of a recommender system. Starting with a prior belief of user intents, the proposed framework sequentially selects items for each position based on these beliefs and subsequently updates posterior beliefs about the intents. This approach ensures that different user intents are represented on a page, towards optimizing long-term user experience. We experiment with the intent diversification framework on YouTube, the world's largest video recommendation platform, serving billions of users daily. Live experiments on a diverse set of intents show that the proposed framework increases Daily Active Users (DAU) and overall user enjoyment, validating its effectiveness in facilitating long-term planning.