A universal optimization framework based on cycle ranking for influence maximization in complex networks

TL;DR

This paper introduces a universal optimization framework based on cycle ranking for influence maximization in complex networks, significantly improving dissemination range and reducing hub concentration compared to existing methods.

Contribution

It presents a novel cycle-based ranking framework that enhances influence spread and minimizes hub effects across various centrality measures and network types.

Findings

Increases influence dissemination by 1.5 to 3 times

Reduces average influencer distance to one-third of other methods

Works effectively across different centrality metrics and network structures

Abstract

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with extensive practical applications and sustained interdisciplinary interest. Diverse approaches have been devised to efficiently address this issue, one of which involves selecting the influencers from a given centrality ranking. In this paper, we propose a novel optimization framework based on ranking basic cycles in networks, capable of selecting the influencers from diverse centrality measures. The experimental results demonstrate that, compared to directly selecting the top-k nodes from centrality sequences and other state-of-the-art optimization approaches, the new framework can expand the dissemination range by 1.5 to 3 times. Counterintuitively, it exhibits minimal hub property, with the average distance between influencers being only one-third of alternative approaches, regardless of the centrality metrics or network types. Our study not only paves the way for novel strategies in influence maximization but also underscores the unique potential of underappreciated cycle structures.