The geometry of consumer preference aggregation
Fedor Sandomirskiy, Philip Ushchev

TL;DR
This paper introduces a new method for aggregating individual consumer preferences with homothetic preferences, simplifying the process to a weighted average in a transformed space, with applications in welfare analysis and market design.
Contribution
It develops a novel aggregation technique for homothetic preferences, characterizes preference domains, and explores indecomposable preferences, advancing understanding of aggregate consumer behavior.
Findings
Identifies aggregation-invariant preference domains
Characterizes aggregate preferences for common domains like linear and Leontief
Describes indecomposable preferences not arising from any non-trivial population
Abstract
We revisit a classical question of how individual consumer preferences and incomes shape aggregate behavior. We develop a method that applies to populations with homothetic preferences and reduces the hard problem of aggregation to simply computing a weighted average in the space of logarithmic expenditure functions. We apply the method to identify aggregation-invariant preference domains, characterize aggregate preferences from common domains like linear or Leontief, and describe indecomposable preferences that do not correspond to the aggregate behavior of any non-trivial population. Applications include robust welfare analysis, information design, discrete choice models, pseudo-market mechanisms, and preference identification.
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Taxonomy
TopicsConsumer Market Behavior and Pricing · Wine Industry and Tourism
