A Novel Behavior-Based Recommendation System for E-commerce

TL;DR

This paper introduces a behavior-based recommendation system for e-commerce that leverages customer browsing and clicking behaviors, utilizing unsupervised clustering to improve recommendation accuracy and outperform benchmarks.

Contribution

It develops a novel behavior-based recommendation methodology with an unsupervised clustering approach focused on product categories, enhancing recommendation precision.

Findings

Outperforms benchmark methods in experiments

Improves recommendation accuracy and relevance

Enhances customer engagement and satisfaction

Abstract

The majority of existing recommender systems rely on user ratings, which are limited by the lack of user collaboration and the sparsity problem. To address these issues, this study proposes a behavior-based recommender system that leverages customers' natural behaviors, such as browsing and clicking, on e-commerce platforms. The proposed recommendation system involves clustering active customers, determining neighborhoods, collecting similar users, calculating product reputation based on similar users, and recommending high-reputation products. To overcome the complexity of customer behaviors and traditional clustering methods, an unsupervised clustering approach based on product categories is developed to enhance the recommendation methodology. This study makes notable contributions in several aspects. Firstly, a groundbreaking behavior-based recommendation methodology is developed, incorporating customer behavior to generate accurate and tailored recommendations leading to improved customer satisfaction and engagement. Secondly, an original unsupervised clustering method, focusing on product categories, enables more precise clustering and facilitates accurate recommendations. Finally, an approach to determine neighborhoods for active customers within clusters is established, ensuring grouping of customers with similar behavioral patterns to enhance recommendation accuracy and relevance. The proposed recommendation methodology and clustering method contribute to improved recommendation performance, offering valuable insights for researchers and practitioners in the field of e-commerce recommendation systems. Additionally, the proposed method outperforms benchmark methods in experiments conducted using a behavior dataset from the well-known e-commerce site Alibaba.