Cultural Differences in Students' Privacy Concerns in Learning Analytics across Germany, South Korea, Spain, Sweden, and the United States
Olga Viberg, Ren\'e F. Kizilcec, Ioana Jivet, Alejandra Mart\'inez, Mon\'es, Alice Oh, Chantal Mutimukwe, Stefan Hrastinski, Maren Scheffel

TL;DR
This study investigates how students' privacy concerns in learning analytics vary across five countries, revealing cultural influences on trust, perceived risk, and privacy behaviors to inform privacy practices in higher education.
Contribution
It provides a cross-cultural analysis of students' privacy concerns and identifies cultural factors influencing privacy attitudes and behaviors in higher education contexts.
Findings
German and Swedish students are the most trusting and least concerned about privacy.
US students perceive higher risks and feel less control over their privacy.
Cultural values like power distance and uncertainty avoidance significantly influence privacy concerns.
Abstract
Applications of learning analytics (LA) can raise concerns from students about their privacy in higher education contexts. Developing effective privacy-enhancing practices requires a systematic understanding of students' privacy concerns and how they vary across national and cultural dimensions. We conducted a survey study with established instruments to measure privacy concerns and cultural values for university students in five countries (Germany, South Korea, Spain, Sweden, and the United States; N = 762). The results show that students generally trusted institutions with their data and disclosed information as they perceived the risks to be manageable even though they felt somewhat limited in their ability to control their privacy. Across the five countries, German and Swedish students stood out as the most trusting and least concerned, especially compared to US students who…
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Taxonomy
TopicsSocial and Intergroup Psychology
