Impact of Stricter Content Moderation on Parler's Users' Discourse

TL;DR

This study analyzes how stricter content moderation on Parler after its platform restrictions impacted user discourse, showing reductions in severe toxicity and conspiracy sharing, with increased factual content.

Contribution

First data-driven analysis of Parler's moderation effects, using a large longitudinal dataset to evaluate toxicity and content quality changes post-moderation.

Findings

Severe toxicity decreased immediately after moderation change.

Less severe insults showed no significant trend change.

Sharing of conspiracy sources decreased, factual news sharing increased.

Abstract

Social media platforms employ various content moderation techniques to remove harmful, offensive, and hate speech content. The moderation level varies across platforms; even over time, it can evolve in a platform. For example, Parler, a fringe social media platform popular among conservative users, was known to have the least restrictive moderation policies, claiming to have open discussion spaces for their users. However, after linking the 2021 US Capitol Riots and the activity of some groups on Parler, such as QAnon and Proud Boys, on January 12, 2021, Parler was removed from the Apple and Google App Store and suspended from Amazon Cloud hosting service. Parler would have to modify their moderation policies to return to these online stores. After a month of downtime, Parler was back online with a new set of user guidelines, which reflected stricter content moderation, especially regarding the \emph{hate speech} policy. In this paper, we studied the moderation changes performed by Parler and their effect on the toxicity of its content. We collected a large longitudinal Parler dataset with 17M parleys from 432K active users from February 2021 to January 2022, after its return to the Internet and App Store. To the best of our knowledge, this is the first study investigating the effectiveness of content moderation techniques using data-driven approaches and also the first Parler dataset after its brief hiatus. Our quasi-experimental time series analysis indicates that after the change in Parler's moderation, the severe forms of toxicity (above a threshold of 0.5) immediately decreased and sustained. In contrast, the trend did not change for less severe threats and insults (a threshold between 0.5 - 0.7). Finally, we found an increase in the factuality of the news sites being shared, as well as a decrease in the number of conspiracy or pseudoscience sources being shared.