The Mediating Effect of Blockchain Technology on the Cryptocurrency Purchase Intention

TL;DR

This study investigates how perceptions of blockchain technology's ease of use and usefulness influence cryptocurrency purchase intentions, highlighting the mediating role of these perceptions in the context of customer service, costs, efficiency, and security.

Contribution

It introduces a model explaining how blockchain perceptions mediate the effects of service quality and costs on cryptocurrency buying intentions.

Findings

Perceived ease of use mediates the effect of customer service on purchase intention.

Perceived usefulness mediates the effects of reduced costs, efficiency, and security.

Blockchain perceptions significantly influence cryptocurrency purchase decisions.

Abstract

Cryptocurrencies, enabling secure digital asset transfers without a central authority, are experiencing increasing interest. With the increasing number of global and Turkish investors, it is evident that interest in digital assets will continue to rise sustainably, even in the face of financial fluctuations. However, it remains uncertain whether consumers perceive blockchain technology's ease of use and usefulness when purchasing cryptocurrencies. This study aims to explain blockchain technology's perceived ease of use and usefulness in cryptocurrency purchases by considering factors such as quality customer service, reduced costs, efficiency, and reliability. To achieve this goal, data were obtained from 463 participants interested in cryptocurrencies in different regions of Turkey. The data were analyzed using SPSS Process Macro programs. The analysis results indicate that perceived ease of use and usefulness mediate the effects of customer service and reduced costs, efficiency, and security on purchase intention.