The Physics of Preference: Unravelling Imprecision of Human Preferences through Magnetisation Dynamics

TL;DR

This paper introduces a novel physics-inspired model based on magnetisation dynamics to better understand and simulate the imprecision and noise in human preferences and decision-making behaviors.

Contribution

It presents a new interdisciplinary approach combining physics and psychology to model human preferences more accurately than existing classical and quantum models.

Findings

Model effectively captures complex decision-making behaviors

Aligns well with psychological data on preference reversal

Extends physical models to human decision processes

Abstract

Paradoxical decision-making behaviours such as preference reversal often arise from imprecise or noisy human preferences. Harnessing the physical principle of magnetisation reversal in ferromagnetic nanostructures, we developed a model that closely reflects human decision-making dynamics. Tested against a spectrum of psychological data, our model adeptly captures the complexities inherent in individual choices. This blend of physics and psychology paves the way for fresh perspectives on understanding the imprecision of human decision-making processes, extending the reach of the current classical and quantum physical models of human behaviour and decision-making.