ReLLa: Retrieval-enhanced Large Language Models for Lifelong Sequential Behavior Comprehension in Recommendation

TL;DR

ReLLa enhances large language models for recommendation by using retrieval techniques to better understand long user behavior sequences, significantly improving zero-shot and few-shot recommendation performance.

Contribution

The paper introduces ReLLa, a novel retrieval-enhanced framework that improves LLMs' lifelong sequential behavior comprehension in recommendation tasks, especially in low-data settings.

Findings

ReLLa outperforms baseline models on three real-world datasets.

Few-shot ReLLa surpasses traditional CTR models with less than 10% training data.

Retrieval-enhanced methods improve LLMs' ability to understand long user behavior sequences.

Abstract

With large language models (LLMs) achieving remarkable breakthroughs in natural language processing (NLP) domains, LLM-enhanced recommender systems have received much attention and have been actively explored currently. In this paper, we focus on adapting and empowering a pure large language model for zero-shot and few-shot recommendation tasks. First and foremost, we identify and formulate the lifelong sequential behavior incomprehension problem for LLMs in recommendation domains, i.e., LLMs fail to extract useful information from a textual context of long user behavior sequence, even if the length of context is far from reaching the context limitation of LLMs. To address such an issue and improve the recommendation performance of LLMs, we propose a novel framework, namely Retrieval-enhanced Large Language models (ReLLa) for recommendation tasks in both zero-shot and few-shot settings. For zero-shot recommendation, we perform semantic user behavior retrieval (SUBR) to improve the data quality of testing samples, which greatly reduces the difficulty for LLMs to extract the essential knowledge from user behavior sequences. As for few-shot recommendation, we further design retrieval-enhanced instruction tuning (ReiT) by adopting SUBR as a data augmentation technique for training samples. Specifically, we develop a mixed training dataset consisting of both the original data samples and their retrieval-enhanced counterparts. We conduct extensive experiments on three real-world public datasets to demonstrate the superiority of ReLLa compared with existing baseline models, as well as its capability for lifelong sequential behavior comprehension. To be highlighted, with only less than 10% training samples, few-shot ReLLa can outperform traditional CTR models that are trained on the entire training set (e.g., DCNv2, DIN, SIM). The code is available \url{https://github.com/LaVieEnRose365/ReLLa}.