Designing and Evaluating Presentation Strategies for Fact-Checked Content

TL;DR

This paper explores how presentation design elements of fact-checked content influence user understanding, proposing strategies that significantly improve interpretation accuracy and addressing misinformation spread.

Contribution

It introduces a set of presentation strategies for fact-checking reports developed through expert workshops and validated via user experiments.

Findings

Design strategies improve interpretation accuracy

Interactive components enhance information disclosure

Effective presentation reduces misinformation spread

Abstract

With the rapid growth of online misinformation, it is crucial to have reliable fact-checking methods. Recent research on finding check-worthy claims and automated fact-checking have made significant advancements. However, limited guidance exists regarding the presentation of fact-checked content to effectively convey verified information to users. We address this research gap by exploring the critical design elements in fact-checking reports and investigating whether credibility and presentation-based design improvements can enhance users' ability to interpret the report accurately. We co-developed potential content presentation strategies through a workshop involving fact-checking professionals, communication experts, and researchers. The workshop examined the significance and utility of elements such as veracity indicators and explored the feasibility of incorporating interactive components for enhanced information disclosure. Building on the workshop outcomes, we conducted an online experiment involving 76 crowd workers to assess the efficacy of different design strategies. The results indicate that proposed strategies significantly improve users' ability to accurately interpret the verdict of fact-checking articles. Our findings underscore the critical role of effective presentation of fact reports in addressing the spread of misinformation. By adopting appropriate design enhancements, the effectiveness of fact-checking reports can be maximized, enabling users to make informed judgments.