Quantum-Mechanical Modelling of Asymmetric Opinion Polarisation in Social Networks

TL;DR

This paper introduces a quantum-mechanical model of opinion dynamics that captures asymmetrical opinion radicalisation and polarization phenomena observed in social networks, integrating insights from multiple disciplines.

Contribution

It presents a novel quantum-based framework for modeling human beliefs and opinion polarization, surpassing traditional classical models in explaining asymmetrical radicalisation effects.

Findings

Model reproduces experimental data on opinion radicalisation.

Demonstrates conservatism vs. liberalism asymmetry in social exposure.

Provides a multidisciplinary framework linking physics and social sciences.

Abstract

We propose a quantum-mechanical model that represents a human system of beliefs as quantised energy levels of a physical system. This model underscores a novel perspective on opinion dynamics, recreating a broad range of experimental and real-world data that exhibit an asymmetry of opinion radicalisation. In particular, the model demonstrates the phenomena of pronounced conservatism versus mild liberalism when individuals are exposed to opposing views, mirroring recent findings on opinion polarisation via social media exposure. Advancing this model, we establish a solid framework that integrates elements from physics, psychology, behavioural science, decision-making theory and philosophy, and also emphasise the inherent advantages of the quantum approach over traditional classical models. We also suggest a number of new directions for future research work on quantum-mechanical models of human cognition and decision-making.