A Regional Analysis of Electric LDV Portfolio Choices by Vehicle Manufacturers

TL;DR

This paper analyzes regional differences in electric vehicle portfolio choices by major automakers, focusing on segment trends, battery chemistry, and size variations across Europe, Americas, Asia Pacific, and Africa/Middle East.

Contribution

It provides a comparative analysis of OEM electrification strategies and market preferences across different regions, highlighting regional trends and influences.

Findings

SUVs dominate BEV and PHEV segments regionally.

Tesla influences regional battery chemistry choices.

Battery sizes vary by region, being larger in Europe and Americas.

Abstract

Global light duty electric vehicle (EV) sales exceeded 10.5 million units in 2022, with a year-on-year growth of 55%, but these trends differ regionally. Despite the robust growth, upfront purchase price remains a challenge for consumers in different regions, and thus, OEMs make technology choices to respond to market needs. This paper examines the electrification portfolio choices of three major automotive manufacturers (OEMs) in different regions of the world, including Europe, Americas, Asia Pacific, and Africa/Middle-East. The analysis focuses on trends in dominant segments for Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV), as well as battery chemistry choices. Regional differences show a trend towards SUVs for both BEVs and PHEVs. Tesla's dominance in the BEV market influences battery chemistry choices. Average battery sizes for BEVs remain similar in Europe and Americas, but lower in Asia Pacific and Africa/Middle East.