DATE: Domain Adaptive Product Seeker for E-commerce

TL;DR

The paper introduces DATE, a framework for product retrieval and grounding in e-commerce that leverages domain adaptation to improve performance with limited annotations, using large-scale datasets and novel techniques.

Contribution

We propose a domain adaptive product seeker framework that unifies retrieval and grounding tasks with domain adaptation and pseudo-labeling for unannotated data.

Findings

Achieves high performance in fully-supervised product retrieval and grounding.

Effectively transfers knowledge to un-supervised domain adaptation setting.

Provides large-scale benchmark datasets for future research.

Abstract

Product Retrieval (PR) and Grounding (PG), aiming to seek image and object-level products respectively according to a textual query, have attracted great interest recently for better shopping experience. Owing to the lack of relevant datasets, we collect two large-scale benchmark datasets from Taobao Mall and Live domains with about 474k and 101k image-query pairs for PR, and manually annotate the object bounding boxes in each image for PG. As annotating boxes is expensive and time-consuming, we attempt to transfer knowledge from annotated domain to unannotated for PG to achieve un-supervised Domain Adaptation (PG-DA). We propose a {\bf D}omain {\bf A}daptive Produc{\bf t} S{\bf e}eker ({\bf DATE}) framework, regarding PR and PG as Product Seeking problem at different levels, to assist the query {\bf date} the product. Concretely, we first design a semantics-aggregated feature extractor for each modality to obtain concentrated and comprehensive features for following efficient retrieval and fine-grained grounding tasks. Then, we present two cooperative seekers to simultaneously search the image for PR and localize the product for PG. Besides, we devise a domain aligner for PG-DA to alleviate uni-modal marginal and multi-modal conditional distribution shift between source and target domains, and design a pseudo box generator to dynamically select reliable instances and generate bounding boxes for further knowledge transfer. Extensive experiments show that our DATE achieves satisfactory performance in fully-supervised PR, PG and un-supervised PG-DA. Our desensitized datasets will be publicly available here\footnote{\url{https://github.com/Taobao-live/Product-Seeking}}.