Future Aware Pricing and Matching for Sustainable On-demand Ride Pooling

TL;DR

This paper introduces a novel framework for joint pricing and matching in on-demand ride pooling, considering future impacts to enhance revenue and sustainability, demonstrated on real-world data.

Contribution

It develops a unified approach that optimizes pricing and matching decisions simultaneously while accounting for future effects, unlike traditional myopic methods.

Findings

Up to 17% revenue increase with the framework.

Reduced vehicle count by up to 14%.

Lower total distance traveled by vehicles.

Abstract

The popularity of on-demand ride pooling is owing to the benefits offered to customers (lower prices), taxi drivers (higher revenue), environment (lower carbon footprint due to fewer vehicles) and aggregation companies like Uber (higher revenue). To achieve these benefits, two key interlinked challenges have to be solved effectively: (a) pricing -- setting prices to customer requests for taxis; and (b) matching -- assignment of customers (that accepted the prices) to taxis/cars. Traditionally, both these challenges have been studied individually and using myopic approaches (considering only current requests), without considering the impact of current matching on addressing future requests. In this paper, we develop a novel framework that handles the pricing and matching problems together, while also considering the future impact of the pricing and matching decisions. In our experimental results on a real-world taxi dataset, we demonstrate that our framework can significantly improve revenue (up to 17% and on average 6.4%) in a sustainable manner by reducing the number of vehicles (up to 14% and on average 10.6%) required to obtain a given fixed revenue and the overall distance travelled by vehicles (up to 11.1% and on average 3.7%). That is to say, we are able to provide an ideal win-win scenario for all stakeholders (customers, drivers, aggregator, environment) involved by obtaining higher revenue for customers, drivers, aggregator (ride pooling company) while being good for the environment (due to fewer number of vehicles on the road and lesser fuel consumed).