Extraction of Constituent Factors of Digestion Efficiency in Information Transfer by Media Composed of Texts and Images

TL;DR

This paper introduces a new evaluation model for information digestion, focusing on how well receivers understand information conveyed through texts and images, using hierarchical factor analysis to identify key factors.

Contribution

It proposes the concept of 'information digestion' and develops an evaluation model to analyze constituent factors of understanding across different media types.

Findings

Identified key factors influencing information digestibility

Developed a hierarchical factor analysis model

Compared digestibility across four media types

Abstract

The development and spread of information and communication technologies have increased and diversified information. However, the increase in the volume and the selection of information does not necessarily promote understanding. In addition, conventional evaluations of information transfer have focused only on the arrival of information to the receivers. They need to sufficiently take into account the receivers' understanding of the information after it has been acquired, which is the original purpose of the evaluation. In this study, we propose the concept of "information digestion," which refers to the receivers' correct understanding of the acquired information, its contents, and its purpose. In the experiment, we proposed an evaluation model of information digestibility using hierarchical factor analysis and extracted factors that constitute digestibility by four types of media.