Effect of emotions and personalisation on cancer website reuse intentions

TL;DR

This study investigates how emotions and personalisation influence users' intentions to reuse cancer support websites, emphasizing the role of satisfaction and perceived usefulness in fostering continued engagement.

Contribution

It introduces a research model applying continuance use theory to cancer-support websites, highlighting the significance of personalisation and post-use emotions in reuse intentions.

Findings

Satisfaction with personalisation increases reuse intentions.

Perceived usefulness mediated by satisfaction boosts reuse intentions.

Post-use positive emotions may influence reuse intentions.

Abstract

The effect of emotions and personalisation on continuance use intentions in online health services is underexplored. Accordingly, we propose a research model for examining the impact of emotion- and personalisation-based factors on cancer website reuse intentions. We conducted a study using a real-world NGO cancer-support website, which was evaluated by 98 participants via an online questionnaire. Model relations were estimated using the PLS-SEM method. Our findings indicated that pre-use emotions did not significantly influence perceived personalisation. However, satisfaction with personalisation, and perceived usefulness mediated by satisfaction, increased reuse intentions. In addition, post-use positive emotions potentially influenced reuse intentions. Our paper, therefore, illustrates the applicability of theory regarding continuance use intentions to cancer-support websites and highlights the importance of personalisation for these purposes.