Link updating strategies influence consensus decisions as a function of the direction of communication

TL;DR

This study explores how strategic updates to communication links influence consensus in social groups, showing that the direction of communication and individual stubbornness significantly affect group decision outcomes.

Contribution

It introduces and compares two voter-like models of opinion dynamics with link updating strategies, revealing how communication direction impacts consensus formation.

Findings

Biasing group outcomes through link manipulation is possible.

Disagreement avoidance can help achieve consensus.

Strong preferences can prevent consensus, leading to stalemates.

Abstract

Consensus decision-making in social groups strongly depends on communication links that determine to whom individuals send, and from whom they receive, information. Here, we ask how consensus decisions are affected by strategic updating of links and how this effect varies with the direction of communication. We quantified the co-evolution of link and opinion dynamics in a large population with binary opinions using mean-field numerical simulations of two voter-like models of opinion dynamics: an Incoming model (where individuals choose who to receive opinions from) and an Outgoing model (where individuals choose who to send opinions to). We show that individuals can bias group-level outcomes in their favor by breaking disagreeing links while receiving opinions (Incoming Model) and retaining disagreeing links while sending opinions (Outgoing Model). Importantly, these biases can help the population avoid stalemates and achieve consensus. However, the role of disagreement avoidance is diluted in the presence of strong preferences - highly stubborn individuals can shape decisions to favor their preferences, giving rise to non-consensus outcomes. We conclude that collectively changing communication structures can bias consensus decisions, as a function of the strength of preferences and the direction of communication.