Whole Page Unbiased Learning to Rank

TL;DR

This paper introduces BAL, a novel unbiased learning to rank algorithm that automatically models user behavior and mitigates multiple page presentation biases simultaneously, improving search ranking quality.

Contribution

It proposes a bias-agnostic framework for whole-page unbiased learning to rank, addressing complex biases beyond position-related ones with causal discovery.

Findings

BAL effectively mitigates multiple biases in real-world data

Experimental results show improved ranking performance

The approach is robust to different bias types

Abstract

The page presentation biases in the information retrieval system, especially on the click behavior, is a well-known challenge that hinders improving ranking models' performance with implicit user feedback. Unbiased Learning to Rank~(ULTR) algorithms are then proposed to learn an unbiased ranking model with biased click data. However, most existing algorithms are specifically designed to mitigate position-related bias, e.g., trust bias, without considering biases induced by other features in search result page presentation(SERP), e.g. attractive bias induced by the multimedia. Unfortunately, those biases widely exist in industrial systems and may lead to an unsatisfactory search experience. Therefore, we introduce a new problem, i.e., whole-page Unbiased Learning to Rank(WP-ULTR), aiming to handle biases induced by whole-page SERP features simultaneously. It presents tremendous challenges: (1) a suitable user behavior model (user behavior hypothesis) can be hard to find; and (2) complex biases cannot be handled by existing algorithms. To address the above challenges, we propose a Bias Agnostic whole-page unbiased Learning to rank algorithm, named BAL, to automatically find the user behavior model with causal discovery and mitigate the biases induced by multiple SERP features with no specific design. Experimental results on a real-world dataset verify the effectiveness of the BAL.