Inattentive in social, active in mind: VR-based design intervention for imagining desirable possibilities in the public space

TL;DR

This study explores integrating VR into metro rides to enhance passenger experience, finding narrative-driven content is most desirable and can be accepted without disrupting social norms, despite some anxiety.

Contribution

It introduces VR-based design interventions for metro environments, proposing tailored content strategies that enhance experience while respecting social behaviors.

Findings

Narrative-driven VR scenes are most desirable during metro rides.

High acceptance of VR experiences despite potential anxiety.

VR can enhance metro passenger experience without disrupting social norms.

Abstract

The metro as a form of public transportation is an important urban infrastructure that takes a large population from place A to B every day. To achieve that, it is primarily designed for extreme functionality and efficiency. However, in terms of experiential aesthetics, the metro is seldom people s favourite place. When this modern infrastructure succeeds in serving urban mobility with high performance and efficiency, passengers seem to want more than the guaranteed functional performance. Recently, with the emergence of VR technologies, increasing efforts from design and HCI communities look at the value of VR technology in enhancing commuting experiences, bringing new possibilities of interaction and activities, and potentially transforming social public spaces. This study investigates how and why VR technology could be integrated with a metro ride. We experimented with ten passengers by showing them three 360 videos during their metro ride. The results show the narrative driven scene is most desirable. Despite wearing a VR headset might cause anxiety, our findings indicate a high level of acceptance towards VR experiences based on the finding that it does not challenge the normative behaviours of being a passenger inattentive in social, active in mind and further can enhance the experience. As the takeaway, we propose three strategies of VR content tailored for the metro context in which passengers would find a role participating in the virtual scene and turn the scene to one s own story, and at the same time, maintain physically constrained.