Usability Testing untuk Mengukur Kepuasaan Pengguna Website Mailo Store

TL;DR

This study evaluates the usability of the Mailo Store website using a comprehensive testing method with 8 variables, analyzing data from 109 respondents to improve future website development.

Contribution

It applies a detailed usability testing framework with statistical analysis to assess and enhance the Mailo Store website's user experience.

Findings

Usability variables significantly affect user satisfaction.

The website scores well on learnability and attractiveness.

Recommendations for future improvements are provided.

Abstract

Technological developments in the current era of globalization cannot be avoided, with increasingly rapid progress to become technology as a medium of information that is very much needed in life. Mailo store is one of the SMEs that have used the website and the internet as a medium for storing their information to the wider community, therefore an evaluation is needed to measure the ease of website users for users using Usability Testing which has 8 variables, namely learning (learnability), Efficiency (efficiency), Easy to remember (memorability), Errors and security (errors), Easy to understand (Understandability), Easy to operate (Operability), attract user attention (Attractiveness), Satisfaction (satisfaction). This research data was collected by distributing questionnaires to 109 respondents using a random sampling technique. Furthermore, the data obtained were processed using SPSS version 25 software. The data analysis method used was a quantitative analysis method using validity and reliability tests, classical assumption tests, multiple regression tests, and hypothesis testing. The results of the assessment of the usability testing method will be useful for the sustainability and development of the mailo store website in the future to make it even better.