Personalized Detection of Cognitive Biases in Actions of Users from Their Logs: Anchoring and Recency Biases
Atanu R Sinha, Navita Goyal, Sunny Dhamnani, Tanay Asija, Raja K, Dubey, M V Kaarthik Raja, Georgios Theocharous

TL;DR
This paper introduces a personalized machine learning method to detect anchoring and recency cognitive biases in individual users' web logs, moving beyond aggregate analysis and annotated data.
Contribution
It presents a novel, psychology-inspired approach using attention networks for bias detection at the individual level without relying on annotated datasets.
Findings
Effective detection of biases at the individual level.
Personalized approach identifies susceptible users.
Method does not require annotated training data.
Abstract
Cognitive biases are mental shortcuts humans use in dealing with information and the environment, and which result in biased actions and behaviors (or, actions), unbeknownst to themselves. Biases take many forms, with cognitive biases occupying a central role that inflicts fairness, accountability, transparency, ethics, law, medicine, and discrimination. Detection of biases is considered a necessary step toward their mitigation. Herein, we focus on two cognitive biases - anchoring and recency. The recognition of cognitive bias in computer science is largely in the domain of information retrieval, and bias is identified at an aggregate level with the help of annotated data. Proposing a different direction for bias detection, we offer a principled approach along with Machine Learning to detect these two cognitive biases from Web logs of users' actions. Our individual user level detection…
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Taxonomy
TopicsMisinformation and Its Impacts · Decision-Making and Behavioral Economics · Ethics and Social Impacts of AI
