Perspectives of Non-Expert Users on Cyber Security and Privacy: An Analysis of Online Discussions on Twitter

TL;DR

This study analyzes a large dataset of tweets over three years to understand non-expert users' perspectives on cybersecurity and privacy, revealing trends, concerns, and sentiment shifts, especially during the COVID-19 pandemic.

Contribution

It introduces a large-scale analysis of Twitter data using machine learning to explore non-expert cybersecurity and privacy perceptions over multiple years and pandemic impact.

Findings

54% increase in related tweets during 2021

Higher help-seeking tweets during COVID-19

Consistent negative sentiment across topics

Abstract

Current research on users` perspectives of cyber security and privacy related to traditional and smart devices at home is very active, but the focus is often more on specific modern devices such as mobile and smart IoT devices in a home context. In addition, most were based on smaller-scale empirical studies such as online surveys and interviews. We endeavour to fill these research gaps by conducting a larger-scale study based on a real-world dataset of 413,985 tweets posted by non-expert users on Twitter in six months of three consecutive years (January and February in 2019, 2020 and 2021). Two machine learning-based classifiers were developed to identify the 413,985 tweets. We analysed this dataset to understand non-expert users` cyber security and privacy perspectives, including the yearly trend and the impact of the COVID-19 pandemic. We applied topic modelling, sentiment analysis and qualitative analysis of selected tweets in the dataset, leading to various interesting findings. For instance, we observed a 54% increase in non-expert users` tweets on cyber security and/or privacy related topics in 2021, compared to before the start of global COVID-19 lockdowns (January 2019 to February 2020). We also observed an increased level of help-seeking tweets during the COVID-19 pandemic. Our analysis revealed a diverse range of topics discussed by non-expert users across the three years, including VPNs, Wi-Fi, smartphones, laptops, smart home devices, financial security, and security and privacy issues involving different stakeholders. Overall negative sentiment was observed across almost all topics non-expert users discussed on Twitter in all the three years. Our results confirm the multi-faceted nature of non-expert users` perspectives on cyber security and privacy and call for more holistic, comprehensive and nuanced research on different facets of such perspectives.