Trends in Remote Learning-based Google Shopping in the United States due to COVID-19

TL;DR

This study analyzes how COVID-19-induced remote learning led to increased Google Shopping activity for educational products across the US, revealing regional interest patterns using Google Trends data.

Contribution

It provides the first detailed analysis of remote learning-related Google Shopping trends in the US during COVID-19 using Google Trends data.

Findings

Oregon showed the highest interest in remote learning shopping.

Interest was also high in Illinois, Florida, Texas, and California.

The study highlights regional variations in online educational shopping trends.

Abstract

The United States of America has been the worst affected country in terms of the number of cases and deaths on account of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) or COVID-19, a highly transmissible and pathogenic coronavirus that started spreading globally in late 2019. On account of the surge of infections, accompanied by hospitalizations and deaths due to COVID-19, and lack of a definitive cure at that point, a national emergency was declared in the United States on March 13, 2020. To prevent the rapid spread of the virus, several states declared stay at home and remote work guidelines shortly after this declaration of an emergency. Such guidelines caused schools, colleges, and universities, both private and public, in all the 50-United States to switch to remote or online forms of teaching for a significant period of time. As a result, Google, the most widely used search engine in the United States, experienced a surge in online shopping of remote learning-based software, systems, applications, and gadgets by both educators and students from all the 50-United States, due to both these groups responding to the associated needs and demands related to switching to remote teaching and learning. This paper aims to investigate, analyze, and interpret these trends of Google Shopping related to remote learning that emerged since March 13, 2020, on account of COVID-19 and the subsequent remote learning adoption in almost all schools, colleges, and universities, from all the 50-United States. The study was performed using Google Trends, which helps to track and study Google Shopping-based online activity emerging from different geolocations. The results and discussions show that the highest interest related to Remote Learning-based Google Shopping was recorded from Oregon, which was followed by Illinois, Florida, Texas, California, and the other states.