Do Loyal Users Enjoy Better Recommendations? Understanding Recommender Accuracy from a Time Perspective

TL;DR

This study analyzes how user loyalty and recency affect recommendation accuracy over time, revealing counter-intuitive results that recent users receive better recommendations regardless of loyalty.

Contribution

It provides a comprehensive temporal analysis of recommender accuracy, highlighting the impact of user loyalty and recency, which challenges conventional evaluation methods.

Findings

Users with many interactions receive poorer recommendations.

Shorter-term users enjoy better recommendations.

Recent interactions correlate with higher recommendation quality.

Abstract

In academic research, recommender systems are often evaluated on benchmark datasets, without much consideration about the global timeline. Hence, we are unable to answer questions like: Do loyal users enjoy better recommendations than non-loyal users? Loyalty can be defined by the time period a user has been active in a recommender system, or by the number of historical interactions a user has. In this paper, we offer a comprehensive analysis of recommendation results along global timeline. We conduct experiments with five widely used models, i.e., BPR, NeuMF, LightGCN, SASRec and TiSASRec, on four benchmark datasets, i.e., MovieLens-25M, Yelp, Amazon-music, and Amazon-electronic. Our experiment results give an answer "No" to the above question. Users with many historical interactions suffer from relatively poorer recommendations. Users who stay with the system for a shorter time period enjoy better recommendations. Both findings are counter-intuitive. Interestingly, users who have recently interacted with the system, with respect to the time point of the test instance, enjoy better recommendations. The finding on recency applies to all users, regardless of users' loyalty. Our study offers a different perspective to understand recommender accuracy, and our findings could trigger a revisit of recommender model design. The code is available in \url{https://github.com/putatu/recommenderLoyalty.