Entanglement: Cybercrime Connections of an Internet Marketing Forum Population

TL;DR

This study reveals that at least 7.2% of users in an internet marketing forum are connected to cybercrime forums, sharing similar posting behaviors, indicating significant cybercrime links within seemingly legitimate online communities.

Contribution

It provides the first formal quantification of cybercrime ties among internet marketing forum users, highlighting the overlooked presence and potential influence of crossover users.

Findings

At least 7.2% of forum users are linked to cybercrime forums.

Crossover users participate minimally in cybercrime discussions.

Their posting behavior closely resembles non-crossover users.

Abstract

Many activities related to cybercrime operations do not require much secrecy, such as developing websites or translating texts. This research provides indications that many users of a popular public internet marketing forum have connections to cybercrime. It does so by investigating the involvement in cybercrime of a population of users interested in internet marketing, both at a micro and macro scale. The research starts with a case study of three users confirmed to be involved in cybercrime and their use of the public forum where users share information about online advertising. It provides a first glimpse that some business with cybercrime connection is being conducted in the clear. The study then pans out to investigate the forum population's ties with cybercrime by finding crossover users, who are users from the public forum who also comment on cybercrime forums. The cybercrime forums on which they discuss are analyzed and crossover users' strength of participation is reported. Also, to assess if they represent a sub-group of the forum population, their posting behavior on the public forum is compared with that of non-crossover users. This blend of analyses shows that (i) a minimum of 7.2% of the public forum population are crossover users that have ties with cybercrime forums; (ii) their participation in cybercrime forums is limited; and (iii) their posting behavior is relatively indistinguishable from that of non-crossover users. This is the first study to formally quantify how users of an internet marketing public forum, a space for informal exchanges, have ties to cybercrime activities. We conclude that crossover users are a substantial part of the population in the public forum, and, even though they have thus far been overlooked, their aggregated effect in the ecosystem must be considered.