Move As You Like: Image Animation in E-Commerce Scenario

TL;DR

This paper demonstrates the application of motion transfer techniques to animate various Taobao product images, enhancing their attractiveness in e-commerce without relying solely on human-centric motion transfer methods.

Contribution

It extends motion transfer to practical e-commerce scenarios by animating diverse product images, showcasing its potential beyond human figures.

Findings

Animated product images are more attractive than static ones.

Motion transfer can be effectively applied to non-human objects.

Enhanced visual appeal can lead to increased customer engagement.

Abstract

Creative image animations are attractive in e-commerce applications, where motion transfer is one of the import ways to generate animations from static images. However, existing methods rarely transfer motion to objects other than human body or human face, and even fewer apply motion transfer in practical scenarios. In this work, we apply motion transfer on the Taobao product images in real e-commerce scenario to generate creative animations, which are more attractive than static images and they will bring more benefits. We animate the Taobao products of dolls, copper running horses and toy dinosaurs based on motion transfer method for demonstration.