Do You Think It's Biased? How To Ask For The Perception Of Media Bias
Timo Spinde, Christina Kreuter, Wolfgang Gaissmaier, Felix, Hamborg, Bela Gipp, Helge Giese

TL;DR
This study develops and empirically validates a reliable set of 21 questions to measure how people perceive media bias in news articles, addressing the complexity of bias perception.
Contribution
It introduces a comprehensive, empirically tested question set for assessing media bias perception, improving upon previous oversimplified methods.
Findings
21 questions reliably measure perceived media bias
The question set was tested on 190 articles with 663 participants
The final questions are available online at the provided URL
Abstract
Media coverage possesses a substantial effect on the public perception of events. The way media frames events can significantly alter the beliefs and perceptions of our society. Nevertheless, nearly all media outlets are known to report news in a biased way. While such bias can be introduced by altering the word choice or omitting information, the perception of bias also varies largely depending on a reader's personal background. Therefore, media bias is a very complex construct to identify and analyze. Even though media bias has been the subject of many studies, previous assessment strategies are oversimplified, lack overlap and empirical evaluation. Thus, this study aims to develop a scale that can be used as a reliable standard to evaluate article bias. To name an example: Intending to measure bias in a news article, should we ask, "How biased is the article?" or should we instead…
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Taxonomy
TopicsMisinformation and Its Impacts · Hate Speech and Cyberbullying Detection · Media Influence and Politics
Methods7 Fastest Ways to Call American Airlines Reservations Number (USA Guide)
