A Critical Assessment of Online Vs Traditional Review Characteristics

TL;DR

This paper critically compares online and traditional review characteristics to understand their differences and implications in consumer decision-making processes.

Contribution

It provides a comprehensive analysis of review features across online and traditional platforms, highlighting key distinctions and their impact.

Findings

Online reviews are more accessible and immediate.

Traditional reviews tend to be more detailed and considered.

Differences influence consumer trust and purchasing behavior.

Abstract

With the expansion of internet-based platforms, social media and sharing economy, most individuals are tempted to review products or services that they consume.