Dynamic Influence Maximization

TL;DR

This paper studies dynamic influence maximization in evolving social networks, proposing algorithms with near-optimal approximation and analyzing fundamental computational limits under the SETH hypothesis.

Contribution

It introduces efficient algorithms for incremental DIM with near-optimal approximation and establishes hardness results for fully dynamic DIM under SETH.

Findings

Incremental model algorithm achieves (1-1/e-ε)-approximation with polylogarithmic overhead.

Fully dynamic model has strong hardness results under SETH.

Novel adaptive sampling reduces DIM to dynamic MAX-k coverage.

Abstract

We initiate a systematic study on $\mathit{dynamic}$ $\mathit{influence}$ $\mathit{maximization}$ (DIM). In the DIM problem, one maintains a seed set $S$ of at most $k$ nodes in a dynamically involving social network, with the goal of maximizing the expected influence spread while minimizing the amortized updating cost. We consider two evolution models. In the $\mathit{incremental}$ model, the social network gets enlarged over time and one only introduces new users and establishes new social links, we design an algorithm that achieves $(1-1/e-\epsilon)$-approximation to the optimal solution and has $k \cdot\mathsf{poly}(\log n, \epsilon^{-1})$ amortized running time, which matches the state-of-art offline algorithm with only poly-logarithmic overhead. In the $\mathit{fully}$ $\mathit{dynamic}$ model, users join in and leave, influence propagation gets strengthened or weakened in real time, we prove that under the Strong Exponential Time Hypothesis (SETH), no algorithm can achieve $2^{-(\log n)^{1-o(1)}}$-approximation unless the amortized running time is $n^{1-o(1)}$. On the technical side, we exploit novel adaptive sampling approaches that reduce DIM to the dynamic MAX-k coverage problem, and design an efficient $(1-1/e-\epsilon)$-approximation algorithm for it. Our lower bound leverages the recent developed distributed PCP framework.