Application of E-Commerce Technologies in accelerating the Success of SME Operation

TL;DR

This paper reviews how e-Commerce technologies, especially B2C, enhance SME success, introduces a conceptual framework, and highlights the need for more IS research on this topic.

Contribution

It presents a comprehensive conceptual framework for applying e-Commerce technologies to accelerate SME operations and emphasizes the gap in IS research on SME success.

Findings

E-Commerce technologies improve SME productivity.

A conceptual framework for SME success is proposed.

Highlights the need for further IS research on SMEs.

Abstract

Electronic commerce (e-Commerce) technologies have been increased over the past two decades in different business sectors. In particular, the technologies of B2C operations have significantly improved the productivity of online small businesses such as SMEs. Systematic literature review in this domain categorized different benefits but a limited number of studies on SME success from a view of an information systems (IS) research exists, which needs to be taken for further attention. Informing through a comprehensive analysis this study introduces a conceptual framework of the application of e-Commerce technologies in accelerating the SME operation. Content analysis methodology was adopted for generating the outcome associated with the success of the technologies in SMEs.