Morphological Matrices as a Tool for Crowdsourced Ideation

TL;DR

This paper explores using morphological matrices to enhance crowdsourced ideation in designing persuasive products, showing that this method yields more relevant and valid ideas compared to traditional approaches.

Contribution

It introduces morphological matrices as a novel tool for crowdsourced product ideation, demonstrating their effectiveness in generating relevant ideas for persuasive products.

Findings

Workers produced more relevant ideas using morphological matrices.

Morphological matrices facilitated valid and creative product concepts.

The approach shows promise for crowdsourced design tasks.

Abstract

Designing a novel product is a difficult task not well suited for non-expert crowd workers. In this work-in-progress paper, we first motivate why the design of persuasive products is an interesting context for studying creativity and the creative leap. We then present a pilot study on the crowdsourced design of persuasive products. The pilot study motivated our subsequent feasibility study on the use of morphological matrices as a tool for crowdsourced ideation and product design. Given the morphological matrix, workers were able to come up with valid and significantly more relevant ideas for novel persuasive products.