A Case Study to Reveal if an Area of Interest has a Trend in Ongoing Tweets Using Word and Sentence Embeddings

TL;DR

This study presents an automated, real-time method to detect trending areas of interest in Twitter data using word and sentence embeddings without machine learning training.

Contribution

It introduces a simple correlation-based approach utilizing cosine similarity and embeddings to identify trending topics in ongoing tweets.

Findings

Both word and sentence embeddings effectively reveal trends.

Word embeddings are more computationally efficient than sentence embeddings.

The methodology can monitor trends almost in real time.

Abstract

In the field of Natural Language Processing, information extraction from texts has been the objective of many researchers for years. Many different techniques have been applied in order to reveal the opinion that a tweet might have, thus understanding the sentiment of the small writing up to 280 characters. Other than figuring out the sentiment of a tweet, a study can also focus on finding the correlation of the tweets with a certain area of interest, which constitutes the purpose of this study. In order to reveal if an area of interest has a trend in ongoing tweets, we have proposed an easily applicable automated methodology in which the Daily Mean Similarity Scores that show the similarity between the daily tweet corpus and the target words representing our area of interest is calculated by using a na\"ive correlation-based technique without training any Machine Learning Model. The Daily Mean Similarity Scores have mainly based on cosine similarity and word/sentence embeddings computed by Multilanguage Universal Sentence Encoder and showed main opinion stream of the tweets with respect to a certain area of interest, which proves that an ongoing trend of a specific subject on Twitter can easily be captured in almost real time by using the proposed methodology in this study. We have also compared the effectiveness of using word versus sentence embeddings while applying our methodology and realized that both give almost the same results, whereas using word embeddings requires less computational time than sentence embeddings, thus being more effective. This paper will start with an introduction followed by the background information about the basics, then continue with the explanation of the proposed methodology and later on finish by interpreting the results and concluding the findings.