Regulating Ruminative Web-browsing Based on the Counterbalance Modeling Approach
Junya Morita, Thanakit Pitakchokchai, Giri Basanta Raj, Yusuke, Yamamoto, Hiroyasu Yuhashi, Teppei Koguchi

TL;DR
This paper introduces a browser extension that uses cognitive modeling and physiological data to reduce negative ruminative web browsing by balancing emotional states, enhancing user well-being.
Contribution
It presents a novel counterbalance modeling approach combining ACT-R and physiological signals to regulate emotional responses during web browsing.
Findings
Counterbalance model suppresses negative ruminative browsing
Physiological signals modulate cognitive model parameters
Approach offers explainability in emotional regulation
Abstract
Even though the web environment facilitates daily life, emotional problems caused by its incompatibility with human cognition are becoming increasingly serious. To alleviate negative emotions during web use, we developed a browser extension that presents memorized product images to users, in the form of web advertisements. This system utilizes the cognitive architecture Adaptive Control of Thought-Rational (ACT-R) as a model of memory and emotion. A heart rate sensor modulates the ACT-R model parameters: The emotional states of the model are synchronized or counterbalanced with the physiological state of the user. An experiment demonstrates that the counterbalance model suppresses negative ruminative web browsing. The authors claim that this approach is advantageous in terms of explainability.
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Taxonomy
TopicsMedia Influence and Health · Emotion and Mood Recognition · Personal Information Management and User Behavior
