Policy Optimization Using Semi-parametric Models for Dynamic Pricing

TL;DR

This paper develops a semi-parametric model for dynamic pricing, combining statistical learning with online decision-making, achieving near-optimal regret bounds in revenue maximization under market noise.

Contribution

It introduces a novel semi-parametric approach for dynamic pricing that learns both parametric and nonparametric demand components simultaneously.

Findings

Achieves regret bounds close to the theoretical lower limit for market noise distributions.

Extends the model to handle dynamically dependent features under strong mixing conditions.

Provides a policy that adapts to different noise smoothness levels, improving revenue.

Abstract

In this paper, we study the contextual dynamic pricing problem where the market value of a product is linear in its observed features plus some market noise. Products are sold one at a time, and only a binary response indicating success or failure of a sale is observed. Our model setting is similar to Javanmard and Nazerzadeh [2019] except that we expand the demand curve to a semiparametric model and need to learn dynamically both parametric and nonparametric components. We propose a dynamic statistical learning and decision-making policy that combines semiparametric estimation from a generalized linear model with an unknown link and online decision-making to minimize regret (maximize revenue). Under mild conditions, we show that for a market noise c.d.f. $F(\cdot)$ with $m$-th order derivative ($m\geq 2$), our policy achieves a regret upper bound of $\tilde{O}_{d}(T^{\frac{2m+1}{4m-1}})$, where $T$ is time horizon and $\tilde{O}_{d}$ is the order that hides logarithmic terms and the dimensionality of feature $d$. The upper bound is further reduced to $\tilde{O}_{d}(\sqrt{T})$ if $F$ is super smooth whose Fourier transform decays exponentially. In terms of dependence on the horizon $T$, these upper bounds are close to $\Omega(\sqrt{T})$, the lower bound where $F$ belongs to a parametric class. We further generalize these results to the case with dynamically dependent product features under the strong mixing condition.