Project 412Connect: Bridging Students and Communities

TL;DR

This paper presents 412Connect, a platform designed to connect university students with Black-owned businesses in Pittsburgh, aiming to boost local support through targeted recommendations and innovative badge and recommendation models.

Contribution

It introduces a novel platform with unique badge and recommendation models, addressing community engagement and support for Black-owned businesses.

Findings

Platform increased online support for Black-owned businesses.

Novel badge and recommendation models demonstrated theoretical interest.

Insights into community engagement and grassroots project challenges.

Abstract

In this work, we describe some of the challenges Black-owned businesses face in the United States, and specifically in the city of Pittsburgh. Taking into account local dynamics and the communicated desires of Black-owned businesses in the Pittsburgh region, we determine that university students represent an under-utilized market for these businesses. We investigate the root causes for this inefficiency and design and implement a platform, 412Connect (https://www.412connect.org/), to increase online support for Pittsburgh Black-owned businesses from students in the Pittsburgh university community. The site operates by coordinating interactions between student users and participating businesses via targeted recommendations. For platform designers, we describe the project from its conception, paying special attention to our motivation and design choices. Our design choices are aided by two simple, novel models for badge design and recommendation systems that may be of theoretical interest. Along the way we highlight challenges and lessons from coordinating a grassroots volunteer project working in conjunction with community partners, and the opportunities and pitfalls of engaged scholarship.