NU:BRIEF -- A Privacy-aware Newsletter Personalization Engine for Publishers

TL;DR

NU:BRIEF is a privacy-aware newsletter personalization engine that allows publishers to tailor content without collecting personal data, enhancing engagement and revenue.

Contribution

It introduces NU:BRIEF, a novel web application enabling personalized newsletters without personal data harvesting, addressing privacy concerns and improving publisher-reader engagement.

Findings

Enables privacy-preserving newsletter personalization

Increases reader engagement and habit formation

Provides an alternative revenue model for publishers

Abstract

Newsletters have (re-) emerged as a powerful tool for publishers to engage with their readers directly and more effectively. Despite the diversity in their audiences, publishers' newsletters remain largely a one-size-fits-all offering, which is suboptimal. In this paper, we present NU:BRIEF, a web application for publishers that enables them to personalize their newsletters without harvesting personal data. Personalized newsletters build a habit and become a great conversion tool for publishers, providing an alternative readers-generated revenue model to a declining ad/clickbait-centered business model.