Learning to Bid in Contextual First Price Auctions

TL;DR

This paper develops algorithms for bidding in repeated contextual first-price auctions, achieving low regret bounds by estimating unknown parameters and noise distributions, with theoretical guarantees under different feedback settings.

Contribution

It introduces novel algorithms for bidding with unknown noise distributions and provides regret bounds, extending previous work to more realistic auction scenarios.

Findings

Achieves regret of (\u007f\u0010(\u007fig( ext{log}(d) Tig) ight) in known noise distribution case.

Extends algorithms to unknown noise distributions within a parametrized family, maintaining low regret.

Provides lower bounds indicating the fundamental difficulty of the problem.

Abstract

In this paper, we investigate the problem about how to bid in repeated contextual first price auctions. We consider a single bidder (learner) who repeatedly bids in the first price auctions: at each time $t$, the learner observes a context $x_t\in \mathbb{R}^d$ and decides the bid based on historical information and $x_t$. We assume a structured linear model of the maximum bid of all the others $m_t = \alpha_0\cdot x_t + z_t$, where $\alpha_0\in \mathbb{R}^d$ is unknown to the learner and $z_t$ is randomly sampled from a noise distribution $\mathcal{F}$ with log-concave density function $f$. We consider both \emph{binary feedback} (the learner can only observe whether she wins or not) and \emph{full information feedback} (the learner can observe $m_t$) at the end of each time $t$. For binary feedback, when the noise distribution $\mathcal{F}$ is known, we propose a bidding algorithm, by using maximum likelihood estimation (MLE) method to achieve at most $\widetilde{O}(\sqrt{\log(d) T})$ regret. Moreover, we generalize this algorithm to the setting with binary feedback and the noise distribution is unknown but belongs to a parametrized family of distributions. For the full information feedback with \emph{unknown} noise distribution, we provide an algorithm that achieves regret at most $\widetilde{O}(\sqrt{dT})$. Our approach combines an estimator for log-concave density functions and then MLE method to learn the noise distribution $\mathcal{F}$ and linear weight $\alpha_0$ simultaneously. We also provide a lower bound result such that any bidding policy in a broad class must achieve regret at least $\Omega(\sqrt{T})$, even when the learner receives the full information feedback and $\mathcal{F}$ is known.